The goal of this project was to streamline and modernize the 1Password sign-in experience by reducing user confusion and friction. Key objectives included eliminating dead ends, consolidating redundant sign-in paths, and replacing the legacy Setup Code with a new secure QR code.

Through iterative design and testing, the interface was simplified to emphasize two clear options: sign in with a QR code or with email and sign-in address. As a result, sign-in routes were reduced from six to three on desktop and to just two on mobile.

While telemetry on native platforms is limited in the pre-authentication state, web telemetry shows strong adoption: 40% of all fresh sign-ins across both B2C and B2B accounts now use the secure QR code.